What do you learn in the Business Integrative Concentration?

What do you learn in the Business Integrative Concentration (BIC)?

It’s about finding a problem in the world, framing that problem productively, and designing combinations of talent, resources, and activities to solve it. In some cases, business is about introducing products and services that people want to buy. But it can also be about solving challenges in public service or the nonprofit world as well.

We start first not with how to generate profits, but rather how we create value. That widens the aperture on how we have an impact on people’s lives. The skill sets are the same, no matter what field you want to play on to make a difference.

Because business is an integrative concentration, not a major, you can do this alongside any major you feel passionate about. It’s designed to be lightweight and complementary to your chosen course of study. We have 5 requirements.

First, we have our intro class. This is a great way to get familiar with how business leaders frame problems and solve them.

We’ll also have 2 half-semester courses designed to cover marketing and applied negotiations. In marketing, we’ll dive even deeper into what it takes to design and deliver a compelling value proposition and more advanced techniques marketers use to understand and connect with those they serve.

In negotiations, we’ll introduce, practice, and hone techniques that help create and capture value from both cooperative and non-cooperative counterparts. We’ll also talk about how to build trust, and how why principled approaches beat opportunism just about every time.

Additionally, there are two fundamentals courses to build the basic skills, Economics 101 and one accounting course.

Finally, there is the applied course, where you can choose from many related topics to apply these ideas, including our core applied course, Oberlin Business Studios, or “OBS.”