Introduction to Business

BUSI 103 - Introduction to Business

Eric Lin

  1. Introduction
  2. Value Creation
  3. Understanding Costs
  4. Two Perspectives on Profit and Loss
  5. Profit-Informed Operating Decisions
  6. Boundaries of the Firm
  7. Investment Decisions
  8. Challenging Investment Decisions
  9. Marketing Strategy
  10. Marketing as an Investment
  11. Marketing Funnel and the Customer Journey
  12. Strategy

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